FRI Showcasing at PDMA Global Conference

It’s been a while since we’ve posted. Gosh, we’ve been busy! So much going on at FRI this summer. Just wanted to pop in and share our excitement about an upcoming event this Fall.

Fashion Research Institute was selected by the Product Development and Management Association to showcase our work with Virtual Runway(TM) and Black Dress Design Studio.  The PDMA is hosting the 34th Annual Global Conference on Product Innovation October 16-20th in Orlando, FL.

One of the keynote speakers is Janet A. Carr, Senior Vice President, Strategy and Customer Engagement – Coach, Inc.  I can’t wait to see what she has to say about innovation and fashion !

I’m personally excited that I’ll also get to see the infamous Dan Pink speak. Okay, not as excited as the fact that we were chosen to showcase, but certainly a close 2nd.

For more information about what we will be presenting, visit http://conference.pdma.org/showcase_participants.cfm. And wish us luck on going after BEST OF SHOW !

Nolcha Fashion Business Conference, Speakers Announced

We’re excited that the Fashion Research Institute will be represented at the upcoming Nolcha Fashion Business Conference on May 20th in NYC, NY. This conference caters to independent fashion designers, retailers and related independent industry businesses; providing one full day of industry expert-led interactive panels and thought-leadership discussions with those who define business strategy in the fashion market.

I’ll be taking the stage at 12:30 to talk about Virtual Worlds and Social Networking.  Learn how fashion fits into the equation with 3D modeling, virtual runway shows and virtual fashion pieces that can not only save money, but make money. Also learn about how social networks fit into virtual worlds as an additional marketing tool for your independent business.

Early bird registration ends in just 2 days, so if you’re in the NYC area, make sure you pick up your ticket fast !

Presenting at FashionCampNY 2010 Saturday, February 20

Virtual goods are hot, and 3D is even hotter!

In this 45 minute presentation, new methods of marketing, sales and development using 3D will be showcased.  You’ll learn about a sizzling new way to showcase your work using 3D in a 24 x7 virtual fashion show. Pick your models, pick their looks, pick your runway, and then select the outfits, garments or accessories you want to showcase..it’s that easy.

Want to go deeper? How about easy-to-use product demo stations, where your buyers can interact with your product offerings, changing colors and patterns.

Want even more? Your buyers can purchase your product directly from the runway; look at tech packs, or anything else you want to show them.  Your buyers are overseas or not easy to reach? No problem. If they have a web-enabled or mobile device, they can get actual videos of your product.   Join us for this visionary approach to marketing your product, and be at the forefront of trend. CEO Shenlei Winkler presents “Virtual Fashion, Real Money” in this 45 minute demonstration at FashionCampNY.

Fashion Camp is a free, volunteer-run, 2-day barcamp-style conference with workshops and presentations focused on current topics in fashion, technology, and innovative marriages of fashion and tech, including fashion tech/wearables, fashion eCommerce, and fashion2.0.