Fashion, Tech, Innovation: Using Avatars to Design Video Garment Imagery

Armed with our initial vision of a base garment that could essentially play videos or images on its surface, we’ve looked at some of the challenges that need to be addressed before this could become reality.

Last time we looked at how a video playback garment might be actually work. Now let’s wrap this up by talking a little about how designers would go about actually designing images and video that would play on the garment’s surface.

As we mentioned before, the human body is a solid 3-D object that we are trying to wrap a planar (flat) sheet around.  This is no different from our fashion classes, where we are given a few yards of muslin and told to drape a mannequin (flat, almost 2-D textile sheet, 3D mannequin object).  In moving from designing physical fashion to designing flat images to play on the video garment, we are doing much the same thing, except we are doing all of our draping on the image, not with the cloth.  This requires a slight change in how we go about draping, since what we will actually be draping on is the base video garment, and what we will be draping with are 2-d images.

And this is where the avatar comes in, since the process of draping a digital image onto a solid body requires a mannequin, in this case, an avatar.  At its simplest level, an avatar is nothing more than a digital representation of a human body.  We already know how to go about putting clothing onto human bodies, or at least we should have learned that at design school.

Taking our knowledge about draping onto the human body a step further, we simply need to substitute our expertise with Adobe’s Photoshop and Illustrator rather than pins, needles and scissors to drape the avatar not with textile, but with imagery.

Of course, like any new skill, it takes time and experience to get video garment images right, but a really nice aspect of designing for video garments is that the designer can create as many styles as she wishes, and she can ‘show off’ her design concepts using something like Black Dress Technology’s Virtual Runway™ service.  Unlike draping with textiles, draping pixels on an avatar mannequin does not require the production of costly physical samples.  You just design, upload it, watch the new style move on Virtual Runway, and then when the concept is approved, upload the design onto the base garment for approval.

Once the design is approved, it can be made available for licensing on any of a number of web sites or even via mobile apps! Think about it – you can really share your fashion sense with your besties simply by sending them a link.  Some designers may decide to open source their ‘basic’ video garment images and encourage their followers to customize their own designs.

Of course, it will be an interesting question whether or not the maker of such a video garment will try to use a proprietary file format instead of standard ones like jpg or png files.  Also, will the video garment be an open format, or closed format like the Kindle e-book reader? Amazon would no doubt love to get in the fashion game (everyone seems to want to be there, these days), and it would be entirely possible for them to come up with some version of a proprietary video garment, where they could sell the garment imagery just like they do e-books.

We would anticipate that the early video garments wouldn’t have the data or battery capacity to actually play video, but as the base technology improved and progressed, it would not be out of the question at all to eventually truly have video garments that play moving images over the surface. Imagine the possibilities: a formal gown that plays back images of moving sunlight and shadow dapple over a forest floor, or waves crashing eternally downward to froth and foam (virtually) at the wearer’s feet.   Think of the fun accessories designers could have developing product to complement such designs! Perhaps small scent pomanders contained in earrings or brooches, or tiny sound transistors with short loops of water waves or bird sound for a completely immersive experience, allowing the wearer to carry their own little environment with them.

The possibilities are endless.  All we need is for the materials sciences folks and the technology folks to catch up and give us the technology to do this.  Then we fashionable folk can take it from there.

Advertisements

One thought on “Fashion, Tech, Innovation: Using Avatars to Design Video Garment Imagery

  1. This is a really neat, exciting and possible idea- the technology would have to certainly be very advanced to capture the look, feel and drapery of a fabric and specific colors. This also means the technology would have to be accessible/team up w/the manufacturing/ textile companies for precise programming. There of course will be training costs to help the manufacturers upload such fabric/textiles. But I could see this as a possibility and even having positive effects in terms of efficiency in sample making, and allowing more ppl to view the process.

Comments are closed.