Shenlei Winkler, CEO, Fashion Research Institute, Speaking at Supercomputing 09

Shenlei Winkler, CEO, Fashion Research Institute, will be joining Intel CTO Justin Rattner on stage at his keynote speech at Supercomputing 09 to discuss how high performance computing coupled with virtual world technology such as OpenSim can help the apparel industry design its product faster, better, and with less waste.  This keynote will be streamed over the web on the Supercomputing 09 website on Tuesday, at 11:30 am ET/8:30 am PT.

Fashion Research Institute is a NYC-based company working in the areas of OpenSim-based technology applications for the apparel industry.  FRI has been leading the industry in innovative design concepts using virtual worlds to cut costs, cut design and development time, and reduce the industry’s carbon footprint – in some cases by as much as 65%.

Shenlei Winkler (Shenlei Flasheart in SL) is a 30 year veteran of the fashion industry. Her work spans both couture and mass market design and development for the real life apparel industry. A successful designer, her lifetime sales of her real life apparel designs have now reached more than $70 million USD, with more than 25 million-dollar styles in her portfolio. Her couture work has appeared extensively on stage and movie screen.

Winkler has also enjoyed success in Second Life, where she has designed fashion since 2005, with three popular brands including Prim & Proper (one of the top Second Life earners in 2006), Flash & Trash, and Debutante. Her educational background includes three design degrees, including two from the prestigious Fashion Institute of Technology.

She has also been instrumental in developing large-scale creative installations in OpenSim-based worlds, most notably Shengri La Spirit, previously hosted by IBM, and Shengri La Gallery, both of which may currently be visited as publicly accessible regions hosted by Intel Corporation on the ScienceSim grid.

Founder of the Fashion Research Foundation, a nonprofit organization focused on helping designers achieve their dreams with dignity, integrity and respect, she is currently the CEO of the Fashion Research Institute which is focused on researching and developing virtualization technologies with particular emphasis for the apparel industry. She is an adjunct professor at FIT and Buffalo State University. Her research areas include content licensing for virtual goods, apparel industry virtualization in immersive workspaces, OpenSim enterprise application development, and user immersion in virtual worlds. Her most recent publications include Designing Dreams: The Art & Business of Avatar Apparel Design & Development, and Shengri La Spirit: A Designer’s Perspective of the Making of OpenSim, both available on Amazon.  Her newest book, Scouts, Pioneers, and Settlers: Virtualizing Business will be available on Amazon in January 2010.

Winkler may often be found in the Fashion Research Institute Shengri La regions in Second Life, where her innovative fashion events may be experienced first hand.

For more information about the Fashion Research Institute, please visit our web site or our regions on the ScienceSim, vBusiness or Second Life grids.

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