Virtual apparel is a burgeoning market. In 2007, more than $2.6 billion dollars of virtual goods were sold in virtual worlds, games, and immersive spaces. This figure is expected to double in 2010. Avatar apparel – clothing, accessories, and footwear worn by avatars – is a huge part of these sales. Until now, there have been no programs specifically intended to help new designers become established in this area.
After more than 3 years of development, the Fashion Research Institute is pleased to announce 5 avatar apparel design internships to be conducted wholly in the immersive workspaces it maintains in OpenSim and Second Life.
The focus of the internship is to develop skills for virtual goods development, specifically apparel with a lesser focus on accessories and footwear. The intent of the internship is to assist interns to develop private design practices where they can create and sell their virtual goods. Interns are provided with classroom space and creation space in FRI’s OpenSim regions, and store front space on the heavily trafficked Shengri La regions in Second Life. Interns are taught using the patent-pending design methodology created by Fashion Research Institute, which is applicable to both avatar apparel and to their work developing physical apparel.
These internships will begin January 25th and run until April 30. Interns are expected to commit a minimum of 6-8 hours a week to the internship, with formal training sessions provided on Monday evenings from 6-9 pm ET. Interns must commit to being present at these training sessions. Instruction is provided only in English.
At the end of their internships, interns’ work will be presented in a virtual fashion runway show, with live models which the interns will style from hair to shoes. All interns will complete their internship with Fashion Research Institute with a completed collection of avatar apparel including concept boards to product ads, which may be added to their portfolio. A final presentation of their work will be created. Our Summer interns’ runway show can be viewed here.
Interns must provide their own Internet access and computer hardware and software sufficient to allow them access to the Institute’s classroom and facilities in the immersive OpenSim and Second Life regions of Shengri La. Interns must have experience with and access to Photoshop (not provided). Interns must have a Second Life avatar account (available free), and are solely responsible for any fees related to their Second Life account. Interns must also have a Skype account (free) with access to it during training periods.
Interns who successfully complete the 12 week long program will receive a certificate of completion and may be eligible for admission into the Fashion Research Institute incubation program.
Applicants may be currently enrolled in design school or recent graduates. Some design experience and background is required; these internships are not suitable for freshmen. Internships begin January 25th.
To apply, send your resume with 1-2 fashion images you have sketched or illustrated along with contact information to admin @ fashionresearchinstitute.com. Deadline for application is January 15th.