We will be presenting Saturday, September 12th at FashionCamp on the use of virtual worlds such as OpenSim to develop apparel, accessories and footwear for the $1.7 trillion apparel industry. We will be showcasing our patent-pending design and development software application, which we have used for our own products to cut out up to 65% of the waste generated from a typical apparel design and development cycle. Our solution is not only greener, it is more sustainable, as it slashes 75% of the design cycle time. Presenting Black Dress at the FashionCamp, which is presented as part of the Mercedes Benz New York Fashion Week, makes perfect sense.
Attendees at this event are the innovators of the industry, the visionary thinkers who want to explore new opportunities to help them develop better product for a marketplace in an economy that is changing literally under their stilettos. Tickets for this event have sold out, but the following day, Sunday September 13th, we will be featuring a fashion installation of the work of one of our emerging designers, Misteria Loon.
Pearls of the Ocean will showcase her work in an innovative, immersive fashion installation in which the audience is invited to participate. We hope you will be able to join us at Pearls on Sunday, September 13th at 11 am Eastern in our Second Life region of Shengri La. Swag will be provided, of course, as well as the rare opportunity for the audience to become involved and even to model along with our regulars. Do please join us as we take a fresh approach to fashion.