Designing Dreams Now at Amazon


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Designing Dreams: Best Practices for the Art & Business of Avatar Apparel Design & Development

Avatar apparel design is the upcoming hot new niche for apparel industry practitioners who want a new outlet for their creativity and a new revenue stream for their business. For the first time, Shenlei Winkler, acclaimed designer and founder of Fashion Research Institute, Inc., reveals the best practices which she used in both her successful real life and Second Life design practices.

Emerging designers, design students and fashion educators alike will find Designing Dreams useful in helping them develop and create virtua, which are virtual goods designed for use in immersive spaces. Specific emphasis is placed on creating avatar apparel for Second Life and OpenSim, with in-depth information and speed tips provided to help the new designer become both proficient and efficient at designing virtua.

Having spent more than thirty years developing fashion, Winkler’s in-depth knowledge and experience provide a matter-of-fact approach with easy-to-digest directions that help ensure emerging designers have a pathway to profitability. Written in the same style Winkler delivers her lectures, Designing Dreams insists on an Old World approach to a very new world form of design, and does so gently and with civility.

Designing Dreams: Best Practices for the Art & Business of Avatar Apparel Design & Development is now available on Amazon.

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